Olivia | Floral Elegance Midi Dress
Olivia | Floral Elegance Midi Dress
Olivia | Floral Elegance Midi Dress
Olivia | Floral Elegance Midi Dress
Olivia | Floral Elegance Midi Dress
4.8/5.0 | 14,869+ Satisfied UK Customers

Olivia | Floral Elegance Midi Dress

£99.99 £49.99 SAVE 50% Sale price
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🇬🇧 British family business since 2007
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Effortless elegance with a flattering feminine touch

The Olivia | Floral Elegance Midi Dress is designed for women who want to feel confident, refined, and beautifully put together, without worrying about cling or comfort. The softly defined waist transitions into flowing pleats that skim the stomach and hips instead of adding volume, creating a smooth, elongated silhouette that moves gracefully with you.

With its secure V‑neckline and elegant shoulder coverage, Olivia offers a modest, comfortable fit you can feel confident in from afternoon events to evening plans.

Why You'll Love The Olivia | Floral Elegance Midi Dress

  • Skims, never clings - Carefully tailored pleats drape softly over the stomach and hips, creating a flattering shape without adding bulk.

  • Naturally defined waist - Gently enhances your silhouette for a smooth, elegant finish without feeling tight.

  • Secure, modest V‑neckline - Designed to sit comfortably in place while still creating a feminine, elongated look.

  • Beautiful floral detailing - Soft, refined floral accents add a timeless, sophisticated touch without overwhelming the design.

  • Graceful movement - The flowing skirt moves beautifully with every step for an effortless, feminine feel.
  • Perfect for special moments - Ideal for weddings, events, dinners, or anytime you want to feel elegant without overthinking your outfit.

Fit & Care:

Designed for a flattering, feminine fit. We recommend choosing your usual UK size.

Not sure on size? Order your usual size - if it’s not quite right, our UK team will happily assist with an exchange.

Stock is limited for this season. Order today to secure yours before it sells out.


Not happy with your order? No worries! You have 30 days to return your item – hassle-free.

We stand behind our products, but if it’s not quite right, you can return it within 30 days for a refund. Just make sure it’s in its original condition and packaging.

Need assistance? Our team is ready to help.

Free Express Shipping

We prepare and ship all orders as quickly as possible.

Every order comes with full tracking so you can follow your parcel at any time.

Shipping delays may occur due to holidays, extreme weather, or customs inspections.

Please ensure that your shipping address and contact details are accurate to avoid delays or returns.

If you need help, our support team is always here for you.

💫 Mix & Match your Favourites Pieces
from the Store 💕
Buy 2 items – get 10% OFF 🛍️
Buy 3 sets – get 15% OFF
Buy 4 sets – get 20% OFF 💫
💡 Tip: Add your second set now to automatically see your discount at checkout!

What Our Customers Say

★★★★★

I kept seeing this store online and decided to give it a try. The set arrived exactly as shown and the quality was better than expected.

Mary K.

★★★★★

Very pleased with my order. Everything arrived in good condition and I’d definitely order again.

Charlotte P.

★★★★★

I had a small issue with my order at first, but customer service sorted it out quickly. They were friendly and kept me updated throughout.

Hannah W.

★★★★☆

The item arrived as expected and the quality was good. Delivery took slightly longer than I thought, but overall I’m happy with the purchase.

Jennifer B.

★★★★★

The fabric feels really nice on the skin and is comfortable to wear all day. It has a smooth finish and still feels well made and durable.

Emily R.

LOVED BY 10,000+ CUSTOMERS

SOME STORES ARE
BUILT FOR EVERY
WOMAN. WE BUILT
OURS FOR YOU. 👑

The pieces we are most proud of. At the most generous prices we've ever offered.

When we started Alice London from our garage, we had one dream — to create a store where a plus-size queen never has to ask if her size exists.

Because here it always does.

Every piece in this collection was chosen by two sisters who know exactly what it feels like to reach for something beautiful and walk away empty-handed.

That does not happen here.

Today, we finally opened a real store and moved to a bigger home — and to celebrate our first day opening we are offering up to 80% off sitewide until midnight.

Your size is here.
Your style is here.
Your moment is here.

Limited pieces, high demand. Shop before it is gone.

With love,

Alice London 🤍

Founders, Alice London

Free UK Express Shipping

We ship worldwide, fast and secure. Free UK express shipping.

30-Day Money-Back Guarantee

Changed your mind? No stress. Return any unused items within 30 days for a refund—simple and hassle-free.

Fast, Friendly Support

Need help with sizing or orders? Our team’s here to assist—quickly and with care.

THIS IS WHERE IT ALL
STARTED

Dresses. A folding table.
A sign we made in our garage.

No boutique. No investors.
No idea what we were doing.

Just two sisters
who believed in something
and showed up for it anyway.

That belief built everything you see today.

– Alice London