Name: Iris | Elegant Floral Summer Dress
Brand: Alice London
Price: 54.99 GBP
Availability: InStock

£109.99 £54.99 SAVE 50%

Shipping with Royal Mail

↺ 30-day money-back guarantee

🇬🇧 British family business since 2007

Almost Sold Out

Colour — White/Blue

White/Blue

Pink/Purple

White/Pink

Yellow/Pink

Blue/Purple

🇬🇧 FREE Shipping TODAY

[{"id":55656519926100,"title":"White\/Blue \/ UK 8 (S)","option1":"White\/Blue","option2":"UK 8 (S)","option3":null,"sku":null,"requires_shipping":true,"taxable":true,"featured_image":{"id":85655171039572,"product_id":15389818618196,"position":1,"created_at":"2026-04-28T11:59:42+02:00","updated_at":"2026-04-28T11:59:44+02:00","alt":null,"width":800,"height":800,"src":"\/\/london-alice70.com\/cdn\/shop\/files\/S5af5ce42ae654de78e5aa65ff8a0ba7cJ.webp?v=1777370384","variant_ids":[55656519926100,55656519958868,55656519991636,55656520024404,55656520057172]},"available":true,"name":"Iris | Elegant Floral Summer Dress - White\/Blue \/ UK 8 (S)","public_title":"White\/Blue \/ UK 8 (S)","options":["White\/Blue","UK 8 (S)"],"price":5499,"weight":0,"compare_at_price":10999,"inventory_management":null,"barcode":null,"featured_media":{"alt":null,"id":69504854229332,"position":1,"preview_image":{"aspect_ratio":1.0,"height":800,"width":800,"src":"\/\/london-alice70.com\/cdn\/shop\/files\/S5af5ce42ae654de78e5aa65ff8a0ba7cJ.webp?v=1777370384"}},"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":55656519958868,"title":"White\/Blue \/ UK 10 (M)","option1":"White\/Blue","option2":"UK 10 (M)","option3":null,"sku":null,"requires_shipping":true,"taxable":true,"featured_image":{"id":85655171039572,"product_id":15389818618196,"position":1,"created_at":"2026-04-28T11:59:42+02:00","updated_at":"2026-04-28T11:59:44+02:00","alt":null,"width":800,"height":800,"src":"\/\/london-alice70.com\/cdn\/shop\/files\/S5af5ce42ae654de78e5aa65ff8a0ba7cJ.webp?v=1777370384","variant_ids":[55656519926100,55656519958868,55656519991636,55656520024404,55656520057172]},"available":true,"name":"Iris | Elegant Floral Summer Dress - White\/Blue \/ UK 10 (M)","public_title":"White\/Blue \/ UK 10 (M)","options":["White\/Blue","UK 10 (M)"],"price":5499,"weight":0,"compare_at_price":10999,"inventory_management":null,"barcode":null,"featured_media":{"alt":null,"id":69504854229332,"position":1,"preview_image":{"aspect_ratio":1.0,"height":800,"width":800,"src":"\/\/london-alice70.com\/cdn\/shop\/files\/S5af5ce42ae654de78e5aa65ff8a0ba7cJ.webp?v=1777370384"}},"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":55656519991636,"title":"White\/Blue \/ UK 12 (L)","option1":"White\/Blue","option2":"UK 12 (L)","option3":null,"sku":null,"requires_shipping":true,"taxable":true,"featured_image":{"id":85655171039572,"product_id":15389818618196,"position":1,"created_at":"2026-04-28T11:59:42+02:00","updated_at":"2026-04-28T11:59:44+02:00","alt":null,"width":800,"height":800,"src":"\/\/london-alice70.com\/cdn\/shop\/files\/S5af5ce42ae654de78e5aa65ff8a0ba7cJ.webp?v=1777370384","variant_ids":[55656519926100,55656519958868,55656519991636,55656520024404,55656520057172]},"available":true,"name":"Iris | Elegant Floral Summer Dress - White\/Blue \/ UK 12 (L)","public_title":"White\/Blue \/ UK 12 (L)","options":["White\/Blue","UK 12 (L)"],"price":5499,"weight":0,"compare_at_price":10999,"inventory_management":null,"barcode":null,"featured_media":{"alt":null,"id":69504854229332,"position":1,"preview_image":{"aspect_ratio":1.0,"height":800,"width":800,"src":"\/\/london-alice70.com\/cdn\/shop\/files\/S5af5ce42ae654de78e5aa65ff8a0ba7cJ.webp?v=1777370384"}},"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":55656520024404,"title":"White\/Blue \/ UK 14 (XL)","option1":"White\/Blue","option2":"UK 14 (XL)","option3":null,"sku":null,"requires_shipping":true,"taxable":true,"featured_image":{"id":85655171039572,"product_id":15389818618196,"position":1,"created_at":"2026-04-28T11:59:42+02:00","updated_at":"2026-04-28T11:59:44+02:00","alt":null,"width":800,"height":800,"src":"\/\/london-alice70.com\/cdn\/shop\/files\/S5af5ce42ae654de78e5aa65ff8a0ba7cJ.webp?v=1777370384","variant_ids":[55656519926100,55656519958868,55656519991636,55656520024404,55656520057172]},"available":true,"name":"Iris | Elegant Floral Summer Dress - White\/Blue \/ UK 14 (XL)","public_title":"White\/Blue \/ UK 14 (XL)","options":["White\/Blue","UK 14 (XL)"],"price":5499,"weight":0,"compare_at_price":10999,"inventory_management":null,"barcode":null,"featured_media":{"alt":null,"id":69504854229332,"position":1,"preview_image":{"aspect_ratio":1.0,"height":800,"width":800,"src":"\/\/london-alice70.com\/cdn\/shop\/files\/S5af5ce42ae654de78e5aa65ff8a0ba7cJ.webp?v=1777370384"}},"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":55656520057172,"title":"White\/Blue \/ UK 16 (2XL)","option1":"White\/Blue","option2":"UK 16 (2XL)","option3":null,"sku":null,"requires_shipping":true,"taxable":true,"featured_image":{"id":85655171039572,"product_id":15389818618196,"position":1,"created_at":"2026-04-28T11:59:42+02:00","updated_at":"2026-04-28T11:59:44+02:00","alt":null,"width":800,"height":800,"src":"\/\/london-alice70.com\/cdn\/shop\/files\/S5af5ce42ae654de78e5aa65ff8a0ba7cJ.webp?v=1777370384","variant_ids":[55656519926100,55656519958868,55656519991636,55656520024404,55656520057172]},"available":true,"name":"Iris | Elegant Floral Summer Dress - White\/Blue \/ UK 16 (2XL)","public_title":"White\/Blue \/ UK 16 (2XL)","options":["White\/Blue","UK 16 (2XL)"],"price":5499,"weight":0,"compare_at_price":10999,"inventory_management":null,"barcode":null,"featured_media":{"alt":null,"id":69504854229332,"position":1,"preview_image":{"aspect_ratio":1.0,"height":800,"width":800,"src":"\/\/london-alice70.com\/cdn\/shop\/files\/S5af5ce42ae654de78e5aa65ff8a0ba7cJ.webp?v=1777370384"}},"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":55656520089940,"title":"Pink\/Purple \/ UK 8 (S)","option1":"Pink\/Purple","option2":"UK 8 (S)","option3":null,"sku":null,"requires_shipping":true,"taxable":true,"featured_image":{"id":85655171072340,"product_id":15389818618196,"position":2,"created_at":"2026-04-28T11:59:42+02:00","updated_at":"2026-04-28T11:59:44+02:00","alt":null,"width":800,"height":800,"src":"\/\/london-alice70.com\/cdn\/shop\/files\/Sf63d5a591d994ddf90c42d522ba10d51J.webp?v=1777370384","variant_ids":[55656520089940,55656520122708,55656520155476,55656520188244,55656520221012]},"available":true,"name":"Iris | Elegant Floral Summer Dress - Pink\/Purple \/ UK 8 (S)","public_title":"Pink\/Purple \/ UK 8 (S)","options":["Pink\/Purple","UK 8 (S)"],"price":5499,"weight":0,"compare_at_price":10999,"inventory_management":null,"barcode":null,"featured_media":{"alt":null,"id":69504854262100,"position":2,"preview_image":{"aspect_ratio":1.0,"height":800,"width":800,"src":"\/\/london-alice70.com\/cdn\/shop\/files\/Sf63d5a591d994ddf90c42d522ba10d51J.webp?v=1777370384"}},"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":55656520122708,"title":"Pink\/Purple \/ UK 10 (M)","option1":"Pink\/Purple","option2":"UK 10 (M)","option3":null,"sku":null,"requires_shipping":true,"taxable":true,"featured_image":{"id":85655171072340,"product_id":15389818618196,"position":2,"created_at":"2026-04-28T11:59:42+02:00","updated_at":"2026-04-28T11:59:44+02:00","alt":null,"width":800,"height":800,"src":"\/\/london-alice70.com\/cdn\/shop\/files\/Sf63d5a591d994ddf90c42d522ba10d51J.webp?v=1777370384","variant_ids":[55656520089940,55656520122708,55656520155476,55656520188244,55656520221012]},"available":true,"name":"Iris | Elegant Floral Summer Dress - Pink\/Purple \/ UK 10 (M)","public_title":"Pink\/Purple \/ UK 10 (M)","options":["Pink\/Purple","UK 10 (M)"],"price":5499,"weight":0,"compare_at_price":10999,"inventory_management":null,"barcode":null,"featured_media":{"alt":null,"id":69504854262100,"position":2,"preview_image":{"aspect_ratio":1.0,"height":800,"width":800,"src":"\/\/london-alice70.com\/cdn\/shop\/files\/Sf63d5a591d994ddf90c42d522ba10d51J.webp?v=1777370384"}},"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":55656520155476,"title":"Pink\/Purple \/ UK 12 (L)","option1":"Pink\/Purple","option2":"UK 12 (L)","option3":null,"sku":null,"requires_shipping":true,"taxable":true,"featured_image":{"id":85655171072340,"product_id":15389818618196,"position":2,"created_at":"2026-04-28T11:59:42+02:00","updated_at":"2026-04-28T11:59:44+02:00","alt":null,"width":800,"height":800,"src":"\/\/london-alice70.com\/cdn\/shop\/files\/Sf63d5a591d994ddf90c42d522ba10d51J.webp?v=1777370384","variant_ids":[55656520089940,55656520122708,55656520155476,55656520188244,55656520221012]},"available":true,"name":"Iris | Elegant Floral Summer Dress - Pink\/Purple \/ UK 12 (L)","public_title":"Pink\/Purple \/ UK 12 (L)","options":["Pink\/Purple","UK 12 (L)"],"price":5499,"weight":0,"compare_at_price":10999,"inventory_management":null,"barcode":null,"featured_media":{"alt":null,"id":69504854262100,"position":2,"preview_image":{"aspect_ratio":1.0,"height":800,"width":800,"src":"\/\/london-alice70.com\/cdn\/shop\/files\/Sf63d5a591d994ddf90c42d522ba10d51J.webp?v=1777370384"}},"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":55656520188244,"title":"Pink\/Purple \/ UK 14 (XL)","option1":"Pink\/Purple","option2":"UK 14 (XL)","option3":null,"sku":null,"requires_shipping":true,"taxable":true,"featured_image":{"id":85655171072340,"product_id":15389818618196,"position":2,"created_at":"2026-04-28T11:59:42+02:00","updated_at":"2026-04-28T11:59:44+02:00","alt":null,"width":800,"height":800,"src":"\/\/london-alice70.com\/cdn\/shop\/files\/Sf63d5a591d994ddf90c42d522ba10d51J.webp?v=1777370384","variant_ids":[55656520089940,55656520122708,55656520155476,55656520188244,55656520221012]},"available":true,"name":"Iris | Elegant Floral Summer Dress - Pink\/Purple \/ UK 14 (XL)","public_title":"Pink\/Purple \/ UK 14 (XL)","options":["Pink\/Purple","UK 14 (XL)"],"price":5499,"weight":0,"compare_at_price":10999,"inventory_management":null,"barcode":null,"featured_media":{"alt":null,"id":69504854262100,"position":2,"preview_image":{"aspect_ratio":1.0,"height":800,"width":800,"src":"\/\/london-alice70.com\/cdn\/shop\/files\/Sf63d5a591d994ddf90c42d522ba10d51J.webp?v=1777370384"}},"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":55656520221012,"title":"Pink\/Purple \/ UK 16 (2XL)","option1":"Pink\/Purple","option2":"UK 16 (2XL)","option3":null,"sku":null,"requires_shipping":true,"taxable":true,"featured_image":{"id":85655171072340,"product_id":15389818618196,"position":2,"created_at":"2026-04-28T11:59:42+02:00","updated_at":"2026-04-28T11:59:44+02:00","alt":null,"width":800,"height":800,"src":"\/\/london-alice70.com\/cdn\/shop\/files\/Sf63d5a591d994ddf90c42d522ba10d51J.webp?v=1777370384","variant_ids":[55656520089940,55656520122708,55656520155476,55656520188244,55656520221012]},"available":true,"name":"Iris | Elegant Floral Summer Dress - Pink\/Purple \/ UK 16 (2XL)","public_title":"Pink\/Purple \/ UK 16 (2XL)","options":["Pink\/Purple","UK 16 (2XL)"],"price":5499,"weight":0,"compare_at_price":10999,"inventory_management":null,"barcode":null,"featured_media":{"alt":null,"id":69504854262100,"position":2,"preview_image":{"aspect_ratio":1.0,"height":800,"width":800,"src":"\/\/london-alice70.com\/cdn\/shop\/files\/Sf63d5a591d994ddf90c42d522ba10d51J.webp?v=1777370384"}},"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":55656520253780,"title":"White\/Pink \/ UK 8 (S)","option1":"White\/Pink","option2":"UK 8 (S)","option3":null,"sku":null,"requires_shipping":true,"taxable":true,"featured_image":{"id":85655171105108,"product_id":15389818618196,"position":3,"created_at":"2026-04-28T11:59:42+02:00","updated_at":"2026-04-28T11:59:44+02:00","alt":null,"width":800,"height":800,"src":"\/\/london-alice70.com\/cdn\/shop\/files\/Sfc7ad13e60824e929cb7355c98401635h.webp?v=1777370384","variant_ids":[55656520253780,55656520286548,55656520319316,55656520352084,55656520384852]},"available":true,"name":"Iris | Elegant Floral Summer Dress - White\/Pink \/ UK 8 (S)","public_title":"White\/Pink \/ UK 8 (S)","options":["White\/Pink","UK 8 (S)"],"price":5499,"weight":0,"compare_at_price":10999,"inventory_management":null,"barcode":null,"featured_media":{"alt":null,"id":69504854294868,"position":3,"preview_image":{"aspect_ratio":1.0,"height":800,"width":800,"src":"\/\/london-alice70.com\/cdn\/shop\/files\/Sfc7ad13e60824e929cb7355c98401635h.webp?v=1777370384"}},"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":55656520286548,"title":"White\/Pink \/ UK 10 (M)","option1":"White\/Pink","option2":"UK 10 (M)","option3":null,"sku":null,"requires_shipping":true,"taxable":true,"featured_image":{"id":85655171105108,"product_id":15389818618196,"position":3,"created_at":"2026-04-28T11:59:42+02:00","updated_at":"2026-04-28T11:59:44+02:00","alt":null,"width":800,"height":800,"src":"\/\/london-alice70.com\/cdn\/shop\/files\/Sfc7ad13e60824e929cb7355c98401635h.webp?v=1777370384","variant_ids":[55656520253780,55656520286548,55656520319316,55656520352084,55656520384852]},"available":true,"name":"Iris | Elegant Floral Summer Dress - White\/Pink \/ UK 10 (M)","public_title":"White\/Pink \/ UK 10 (M)","options":["White\/Pink","UK 10 (M)"],"price":5499,"weight":0,"compare_at_price":10999,"inventory_management":null,"barcode":null,"featured_media":{"alt":null,"id":69504854294868,"position":3,"preview_image":{"aspect_ratio":1.0,"height":800,"width":800,"src":"\/\/london-alice70.com\/cdn\/shop\/files\/Sfc7ad13e60824e929cb7355c98401635h.webp?v=1777370384"}},"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":55656520319316,"title":"White\/Pink \/ UK 12 (L)","option1":"White\/Pink","option2":"UK 12 (L)","option3":null,"sku":null,"requires_shipping":true,"taxable":true,"featured_image":{"id":85655171105108,"product_id":15389818618196,"position":3,"created_at":"2026-04-28T11:59:42+02:00","updated_at":"2026-04-28T11:59:44+02:00","alt":null,"width":800,"height":800,"src":"\/\/london-alice70.com\/cdn\/shop\/files\/Sfc7ad13e60824e929cb7355c98401635h.webp?v=1777370384","variant_ids":[55656520253780,55656520286548,55656520319316,55656520352084,55656520384852]},"available":true,"name":"Iris | Elegant Floral Summer Dress - White\/Pink \/ UK 12 (L)","public_title":"White\/Pink \/ UK 12 (L)","options":["White\/Pink","UK 12 (L)"],"price":5499,"weight":0,"compare_at_price":10999,"inventory_management":null,"barcode":null,"featured_media":{"alt":null,"id":69504854294868,"position":3,"preview_image":{"aspect_ratio":1.0,"height":800,"width":800,"src":"\/\/london-alice70.com\/cdn\/shop\/files\/Sfc7ad13e60824e929cb7355c98401635h.webp?v=1777370384"}},"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":55656520352084,"title":"White\/Pink \/ UK 14 (XL)","option1":"White\/Pink","option2":"UK 14 (XL)","option3":null,"sku":null,"requires_shipping":true,"taxable":true,"featured_image":{"id":85655171105108,"product_id":15389818618196,"position":3,"created_at":"2026-04-28T11:59:42+02:00","updated_at":"2026-04-28T11:59:44+02:00","alt":null,"width":800,"height":800,"src":"\/\/london-alice70.com\/cdn\/shop\/files\/Sfc7ad13e60824e929cb7355c98401635h.webp?v=1777370384","variant_ids":[55656520253780,55656520286548,55656520319316,55656520352084,55656520384852]},"available":true,"name":"Iris | Elegant Floral Summer Dress - White\/Pink \/ UK 14 (XL)","public_title":"White\/Pink \/ UK 14 (XL)","options":["White\/Pink","UK 14 (XL)"],"price":5499,"weight":0,"compare_at_price":10999,"inventory_management":null,"barcode":null,"featured_media":{"alt":null,"id":69504854294868,"position":3,"preview_image":{"aspect_ratio":1.0,"height":800,"width":800,"src":"\/\/london-alice70.com\/cdn\/shop\/files\/Sfc7ad13e60824e929cb7355c98401635h.webp?v=1777370384"}},"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":55656520384852,"title":"White\/Pink \/ UK 16 (2XL)","option1":"White\/Pink","option2":"UK 16 (2XL)","option3":null,"sku":null,"requires_shipping":true,"taxable":true,"featured_image":{"id":85655171105108,"product_id":15389818618196,"position":3,"created_at":"2026-04-28T11:59:42+02:00","updated_at":"2026-04-28T11:59:44+02:00","alt":null,"width":800,"height":800,"src":"\/\/london-alice70.com\/cdn\/shop\/files\/Sfc7ad13e60824e929cb7355c98401635h.webp?v=1777370384","variant_ids":[55656520253780,55656520286548,55656520319316,55656520352084,55656520384852]},"available":true,"name":"Iris | Elegant Floral Summer Dress - White\/Pink \/ UK 16 (2XL)","public_title":"White\/Pink \/ UK 16 (2XL)","options":["White\/Pink","UK 16 (2XL)"],"price":5499,"weight":0,"compare_at_price":10999,"inventory_management":null,"barcode":null,"featured_media":{"alt":null,"id":69504854294868,"position":3,"preview_image":{"aspect_ratio":1.0,"height":800,"width":800,"src":"\/\/london-alice70.com\/cdn\/shop\/files\/Sfc7ad13e60824e929cb7355c98401635h.webp?v=1777370384"}},"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":55656520417620,"title":"Yellow\/Pink \/ UK 8 (S)","option1":"Yellow\/Pink","option2":"UK 8 (S)","option3":null,"sku":null,"requires_shipping":true,"taxable":true,"featured_image":{"id":85655171137876,"product_id":15389818618196,"position":4,"created_at":"2026-04-28T11:59:42+02:00","updated_at":"2026-04-28T11:59:45+02:00","alt":null,"width":800,"height":800,"src":"\/\/london-alice70.com\/cdn\/shop\/files\/S0cd13d75443349fbaa2c4784f7b60d34z.webp?v=1777370385","variant_ids":[55656520417620,55656520450388,55656520483156,55656520515924,55656520548692]},"available":true,"name":"Iris | Elegant Floral Summer Dress - Yellow\/Pink \/ UK 8 (S)","public_title":"Yellow\/Pink \/ UK 8 (S)","options":["Yellow\/Pink","UK 8 (S)"],"price":5499,"weight":0,"compare_at_price":10999,"inventory_management":null,"barcode":null,"featured_media":{"alt":null,"id":69504854327636,"position":4,"preview_image":{"aspect_ratio":1.0,"height":800,"width":800,"src":"\/\/london-alice70.com\/cdn\/shop\/files\/S0cd13d75443349fbaa2c4784f7b60d34z.webp?v=1777370385"}},"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":55656520450388,"title":"Yellow\/Pink \/ UK 10 (M)","option1":"Yellow\/Pink","option2":"UK 10 (M)","option3":null,"sku":null,"requires_shipping":true,"taxable":true,"featured_image":{"id":85655171137876,"product_id":15389818618196,"position":4,"created_at":"2026-04-28T11:59:42+02:00","updated_at":"2026-04-28T11:59:45+02:00","alt":null,"width":800,"height":800,"src":"\/\/london-alice70.com\/cdn\/shop\/files\/S0cd13d75443349fbaa2c4784f7b60d34z.webp?v=1777370385","variant_ids":[55656520417620,55656520450388,55656520483156,55656520515924,55656520548692]},"available":true,"name":"Iris | Elegant Floral Summer Dress - Yellow\/Pink \/ UK 10 (M)","public_title":"Yellow\/Pink \/ UK 10 (M)","options":["Yellow\/Pink","UK 10 (M)"],"price":5499,"weight":0,"compare_at_price":10999,"inventory_management":null,"barcode":null,"featured_media":{"alt":null,"id":69504854327636,"position":4,"preview_image":{"aspect_ratio":1.0,"height":800,"width":800,"src":"\/\/london-alice70.com\/cdn\/shop\/files\/S0cd13d75443349fbaa2c4784f7b60d34z.webp?v=1777370385"}},"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":55656520483156,"title":"Yellow\/Pink \/ UK 12 (L)","option1":"Yellow\/Pink","option2":"UK 12 (L)","option3":null,"sku":null,"requires_shipping":true,"taxable":true,"featured_image":{"id":85655171137876,"product_id":15389818618196,"position":4,"created_at":"2026-04-28T11:59:42+02:00","updated_at":"2026-04-28T11:59:45+02:00","alt":null,"width":800,"height":800,"src":"\/\/london-alice70.com\/cdn\/shop\/files\/S0cd13d75443349fbaa2c4784f7b60d34z.webp?v=1777370385","variant_ids":[55656520417620,55656520450388,55656520483156,55656520515924,55656520548692]},"available":true,"name":"Iris | Elegant Floral Summer Dress - Yellow\/Pink \/ UK 12 (L)","public_title":"Yellow\/Pink \/ UK 12 (L)","options":["Yellow\/Pink","UK 12 (L)"],"price":5499,"weight":0,"compare_at_price":10999,"inventory_management":null,"barcode":null,"featured_media":{"alt":null,"id":69504854327636,"position":4,"preview_image":{"aspect_ratio":1.0,"height":800,"width":800,"src":"\/\/london-alice70.com\/cdn\/shop\/files\/S0cd13d75443349fbaa2c4784f7b60d34z.webp?v=1777370385"}},"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":55656520515924,"title":"Yellow\/Pink \/ UK 14 (XL)","option1":"Yellow\/Pink","option2":"UK 14 (XL)","option3":null,"sku":null,"requires_shipping":true,"taxable":true,"featured_image":{"id":85655171137876,"product_id":15389818618196,"position":4,"created_at":"2026-04-28T11:59:42+02:00","updated_at":"2026-04-28T11:59:45+02:00","alt":null,"width":800,"height":800,"src":"\/\/london-alice70.com\/cdn\/shop\/files\/S0cd13d75443349fbaa2c4784f7b60d34z.webp?v=1777370385","variant_ids":[55656520417620,55656520450388,55656520483156,55656520515924,55656520548692]},"available":true,"name":"Iris | Elegant Floral Summer Dress - Yellow\/Pink \/ UK 14 (XL)","public_title":"Yellow\/Pink \/ UK 14 (XL)","options":["Yellow\/Pink","UK 14 (XL)"],"price":5499,"weight":0,"compare_at_price":10999,"inventory_management":null,"barcode":null,"featured_media":{"alt":null,"id":69504854327636,"position":4,"preview_image":{"aspect_ratio":1.0,"height":800,"width":800,"src":"\/\/london-alice70.com\/cdn\/shop\/files\/S0cd13d75443349fbaa2c4784f7b60d34z.webp?v=1777370385"}},"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":55656520548692,"title":"Yellow\/Pink \/ UK 16 (2XL)","option1":"Yellow\/Pink","option2":"UK 16 (2XL)","option3":null,"sku":null,"requires_shipping":true,"taxable":true,"featured_image":{"id":85655171137876,"product_id":15389818618196,"position":4,"created_at":"2026-04-28T11:59:42+02:00","updated_at":"2026-04-28T11:59:45+02:00","alt":null,"width":800,"height":800,"src":"\/\/london-alice70.com\/cdn\/shop\/files\/S0cd13d75443349fbaa2c4784f7b60d34z.webp?v=1777370385","variant_ids":[55656520417620,55656520450388,55656520483156,55656520515924,55656520548692]},"available":true,"name":"Iris | Elegant Floral Summer Dress - Yellow\/Pink \/ UK 16 (2XL)","public_title":"Yellow\/Pink \/ UK 16 (2XL)","options":["Yellow\/Pink","UK 16 (2XL)"],"price":5499,"weight":0,"compare_at_price":10999,"inventory_management":null,"barcode":null,"featured_media":{"alt":null,"id":69504854327636,"position":4,"preview_image":{"aspect_ratio":1.0,"height":800,"width":800,"src":"\/\/london-alice70.com\/cdn\/shop\/files\/S0cd13d75443349fbaa2c4784f7b60d34z.webp?v=1777370385"}},"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":55656520581460,"title":"Blue\/Purple \/ UK 8 (S)","option1":"Blue\/Purple","option2":"UK 8 (S)","option3":null,"sku":null,"requires_shipping":true,"taxable":true,"featured_image":{"id":85655171170644,"product_id":15389818618196,"position":5,"created_at":"2026-04-28T11:59:42+02:00","updated_at":"2026-04-28T11:59:44+02:00","alt":null,"width":800,"height":800,"src":"\/\/london-alice70.com\/cdn\/shop\/files\/S11be1f3f29f648dfa5f49a37303e0480o.webp?v=1777370384","variant_ids":[55656520581460,55656520614228,55656520646996,55656520679764,55656520712532]},"available":true,"name":"Iris | Elegant Floral Summer Dress - Blue\/Purple \/ UK 8 (S)","public_title":"Blue\/Purple \/ UK 8 (S)","options":["Blue\/Purple","UK 8 (S)"],"price":5499,"weight":0,"compare_at_price":10999,"inventory_management":null,"barcode":null,"featured_media":{"alt":null,"id":69504854360404,"position":5,"preview_image":{"aspect_ratio":1.0,"height":800,"width":800,"src":"\/\/london-alice70.com\/cdn\/shop\/files\/S11be1f3f29f648dfa5f49a37303e0480o.webp?v=1777370384"}},"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":55656520614228,"title":"Blue\/Purple \/ UK 10 (M)","option1":"Blue\/Purple","option2":"UK 10 (M)","option3":null,"sku":null,"requires_shipping":true,"taxable":true,"featured_image":{"id":85655171170644,"product_id":15389818618196,"position":5,"created_at":"2026-04-28T11:59:42+02:00","updated_at":"2026-04-28T11:59:44+02:00","alt":null,"width":800,"height":800,"src":"\/\/london-alice70.com\/cdn\/shop\/files\/S11be1f3f29f648dfa5f49a37303e0480o.webp?v=1777370384","variant_ids":[55656520581460,55656520614228,55656520646996,55656520679764,55656520712532]},"available":true,"name":"Iris | Elegant Floral Summer Dress - Blue\/Purple \/ UK 10 (M)","public_title":"Blue\/Purple \/ UK 10 (M)","options":["Blue\/Purple","UK 10 (M)"],"price":5499,"weight":0,"compare_at_price":10999,"inventory_management":null,"barcode":null,"featured_media":{"alt":null,"id":69504854360404,"position":5,"preview_image":{"aspect_ratio":1.0,"height":800,"width":800,"src":"\/\/london-alice70.com\/cdn\/shop\/files\/S11be1f3f29f648dfa5f49a37303e0480o.webp?v=1777370384"}},"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":55656520646996,"title":"Blue\/Purple \/ UK 12 (L)","option1":"Blue\/Purple","option2":"UK 12 (L)","option3":null,"sku":null,"requires_shipping":true,"taxable":true,"featured_image":{"id":85655171170644,"product_id":15389818618196,"position":5,"created_at":"2026-04-28T11:59:42+02:00","updated_at":"2026-04-28T11:59:44+02:00","alt":null,"width":800,"height":800,"src":"\/\/london-alice70.com\/cdn\/shop\/files\/S11be1f3f29f648dfa5f49a37303e0480o.webp?v=1777370384","variant_ids":[55656520581460,55656520614228,55656520646996,55656520679764,55656520712532]},"available":true,"name":"Iris | Elegant Floral Summer Dress - Blue\/Purple \/ UK 12 (L)","public_title":"Blue\/Purple \/ UK 12 (L)","options":["Blue\/Purple","UK 12 (L)"],"price":5499,"weight":0,"compare_at_price":10999,"inventory_management":null,"barcode":null,"featured_media":{"alt":null,"id":69504854360404,"position":5,"preview_image":{"aspect_ratio":1.0,"height":800,"width":800,"src":"\/\/london-alice70.com\/cdn\/shop\/files\/S11be1f3f29f648dfa5f49a37303e0480o.webp?v=1777370384"}},"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":55656520679764,"title":"Blue\/Purple \/ UK 14 (XL)","option1":"Blue\/Purple","option2":"UK 14 (XL)","option3":null,"sku":null,"requires_shipping":true,"taxable":true,"featured_image":{"id":85655171170644,"product_id":15389818618196,"position":5,"created_at":"2026-04-28T11:59:42+02:00","updated_at":"2026-04-28T11:59:44+02:00","alt":null,"width":800,"height":800,"src":"\/\/london-alice70.com\/cdn\/shop\/files\/S11be1f3f29f648dfa5f49a37303e0480o.webp?v=1777370384","variant_ids":[55656520581460,55656520614228,55656520646996,55656520679764,55656520712532]},"available":true,"name":"Iris | Elegant Floral Summer Dress - Blue\/Purple \/ UK 14 (XL)","public_title":"Blue\/Purple \/ UK 14 (XL)","options":["Blue\/Purple","UK 14 (XL)"],"price":5499,"weight":0,"compare_at_price":10999,"inventory_management":null,"barcode":null,"featured_media":{"alt":null,"id":69504854360404,"position":5,"preview_image":{"aspect_ratio":1.0,"height":800,"width":800,"src":"\/\/london-alice70.com\/cdn\/shop\/files\/S11be1f3f29f648dfa5f49a37303e0480o.webp?v=1777370384"}},"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":55656520712532,"title":"Blue\/Purple \/ UK 16 (2XL)","option1":"Blue\/Purple","option2":"UK 16 (2XL)","option3":null,"sku":null,"requires_shipping":true,"taxable":true,"featured_image":{"id":85655171170644,"product_id":15389818618196,"position":5,"created_at":"2026-04-28T11:59:42+02:00","updated_at":"2026-04-28T11:59:44+02:00","alt":null,"width":800,"height":800,"src":"\/\/london-alice70.com\/cdn\/shop\/files\/S11be1f3f29f648dfa5f49a37303e0480o.webp?v=1777370384","variant_ids":[55656520581460,55656520614228,55656520646996,55656520679764,55656520712532]},"available":true,"name":"Iris | Elegant Floral Summer Dress - Blue\/Purple \/ UK 16 (2XL)","public_title":"Blue\/Purple \/ UK 16 (2XL)","options":["Blue\/Purple","UK 16 (2XL)"],"price":5499,"weight":0,"compare_at_price":10999,"inventory_management":null,"barcode":null,"featured_media":{"alt":null,"id":69504854360404,"position":5,"preview_image":{"aspect_ratio":1.0,"height":800,"width":800,"src":"\/\/london-alice70.com\/cdn\/shop\/files\/S11be1f3f29f648dfa5f49a37303e0480o.webp?v=1777370384"}},"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}]

{"id":55656519926100,"title":"White\/Blue \/ UK 8 (S)","option1":"White\/Blue","option2":"UK 8 (S)","option3":null,"sku":null,"requires_shipping":true,"taxable":true,"featured_image":{"id":85655171039572,"product_id":15389818618196,"position":1,"created_at":"2026-04-28T11:59:42+02:00","updated_at":"2026-04-28T11:59:44+02:00","alt":null,"width":800,"height":800,"src":"\/\/london-alice70.com\/cdn\/shop\/files\/S5af5ce42ae654de78e5aa65ff8a0ba7cJ.webp?v=1777370384","variant_ids":[55656519926100,55656519958868,55656519991636,55656520024404,55656520057172]},"available":true,"name":"Iris | Elegant Floral Summer Dress - White\/Blue \/ UK 8 (S)","public_title":"White\/Blue \/ UK 8 (S)","options":["White\/Blue","UK 8 (S)"],"price":5499,"weight":0,"compare_at_price":10999,"inventory_management":null,"barcode":null,"featured_media":{"alt":null,"id":69504854229332,"position":1,"preview_image":{"aspect_ratio":1.0,"height":800,"width":800,"src":"\/\/london-alice70.com\/cdn\/shop\/files\/S5af5ce42ae654de78e5aa65ff8a0ba7cJ.webp?v=1777370384"}},"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}

⏰ MOVING SALE

Due to the high order volume, our stock is very limited...

If you are still able to press the 'Add to Cart' button, there's still some stock left!

Elegant, flattering, and designed to make you feel confident from every angle.

Finding a dress that feels comfortable and beautifully put together shouldn’t be complicated. The Iris | Elegant Floral Summer Dress is designed to flow softly over your body, creating a graceful shape without clinging or feeling restrictive. Whether you're attending a wedding, a summer dinner, or a special event, Sophie gives you an effortless, refined look so you feel confident and perfectly dressed without overthinking it.

Why You’ll Love The Iris | Elegant Floral Summer Dress

Flattering Flowing Silhouette – Designed to drape naturally over the body, creating a smooth, elongated shape that moves beautifully with every step.
Confidence-Enhancing Fit – Gently skims over the midsection, offering comfortable coverage around the tummy area while still feeling light and elegant.
Elegant Square Neckline – Frames the neckline and shoulders beautifully, giving a refined, feminine finish while maintaining comfort and ease.
Soft Feminine Floral Print – Delicate detailing adds a light, graceful touch without feeling overpowering.
Lightweight, Breathable Feel – Perfect for warmer days, with a fabric that feels soft, airy, and comfortable all day long.

Fit & Care:

Designed for a relaxed yet flattering fit. We recommend choosing your usual UK size.

Not sure on size? Order your usual size if it’s not quite right, our UK team will happily exchange it within 30 days.

Stock is limited for this season. Order today to secure yours before it sells out.

Not happy with your order? No worries! You have 30 days to return your item – hassle-free.

We stand behind our products, but if it’s not quite right, you can return it within 30 days for a refund. Just make sure it’s in its original condition and packaging.

Need assistance? Our team is ready to help.

• Free Express Shipping

We prepare and ship all orders as quickly as possible.

Every order comes with full tracking so you can follow your parcel at any time.

Shipping delays may occur due to holidays, extreme weather, or customs inspections.

Please ensure that your shipping address and contact details are accurate to avoid delays or returns.

If you need help, our support team is always here for you.

💫 Mix & Match your Favourites Pieces
from the Store 💕

Buy 2 items – get 10% OFF 🛍️
Buy 3 sets – get 15% OFF ✨
Buy 4 sets – get 20% OFF 💫

💡 Tip: Add your second set now to automatically see your discount at checkout!

Iris | Elegant Floral Summer Dress

• Free Express Shipping

What Our Customers Say

★★★★★

★★★★★

★★★★★

★★★★☆

★★★★★

LOVED BY 10,000+ CUSTOMERS

SOME STORES ARE
BUILT FOR EVERY
WOMAN. WE BUILT
OURS FOR YOU. 👑

customers also viewed

Free UK Express Shipping

30-Day Money-Back Guarantee

Fast, Friendly Support

Iris | Elegant Floral Summer Dress

• Free Express Shipping

What Our Customers Say

★★★★★

★★★★★

★★★★★

★★★★☆

★★★★★

LOVED BY 10,000+ CUSTOMERS

SOME STORES ARE BUILT FOR EVERY WOMAN. WE BUILT OURS FOR YOU. 👑

customers also viewed

Free UK Express Shipping

30-Day Money-Back Guarantee

Fast, Friendly Support

SOME STORES ARE
BUILT FOR EVERY
WOMAN. WE BUILT
OURS FOR YOU. 👑