DAPHNE | Stylish Flexible Comfort Loafers

SOME STORES ARE
BUILT FOR EVERY
WOMAN. WE BUILT
OURS FOR YOU. 👑

The pieces we are most proud of. At the most generous prices we've ever offered.

When we started Alice London from our garage, we had one dream — to create a store where a plus-size queen never has to ask if her size exists.

Because here it always does.

Every piece in this collection was chosen by two sisters who know exactly what it feels like to reach for something beautiful and walk away empty-handed.

That does not happen here.

Today, we finally opened a real store and moved to a bigger home — and to celebrate our first day opening we are offering up to 80% off sitewide until midnight.

Your size is here.
Your style is here.
Your moment is here.

Limited pieces, high demand. Shop before it is gone.

With love,

Alice London 🤍

Founders, Alice London

THIS IS WHERE IT ALL
STARTED

Dresses. A folding table.
A sign we made in our garage.

No boutique. No investors.
No idea what we were doing.

Just two sisters
who believed in something
and showed up for it anyway.

That belief built everything you see today.

– Alice London